As the world faces the twin crises of coronavirus and climate change, now more than ever businesses need to reset their relationship with the societies they serve. These challenges cannot be tackled by Governments alone. Only with long term, collective effort will we be able to provide profitable solutions to the problems of people and the planet. I spoke last week at the British Academy’s Future of the Corporation Purpose summit. The project blends academic research with insight from business and policy leaders to review the role business plays in society.