SSE’s sponsorship of The SSE Women’s FA Cup has been selected as a finalist in the Sponsor Partnership of the Year category by the Women’s Sport Trust in its #BeAGameChanger Awards.
The Women’s Sport Trust #BeAGameChanger Awards recognise those individuals and organisations doing the most to progress women’s sport. And the Sponsor Partnership Award recognises a partnership between sport and business that has resulted in the most exciting current sponsorship in women’s sport. It identifies the vital role of sponsorship in raising the profile and increasing the impact of women’s sport.
SSE had previously been shortlisted but following a meeting of the Women’s Sport Trust expert panel SSE has now been selected as a finalist. The winners will now be decided by a public vote, with the prizes announced on 12 May. Voting is open until 1 May 2016 via http://www.womenssporttrust.com/bagc2016/
In June 2015 SSE announced a new four-year title sponsorship deal for the largest cup competition in women's football, the Women's FA Cup. The first SSE Women's FA Cup Final to take place at Wembley Stadium drew a record crowd of 30,710 fans in the stadium and around 2 million people watching live on BBC One.