SSE was one of the first energy firms to end cold calling. It led the industry in 2013 and stopped the practice.
It recognised that unsolicited telephone calls to potential customers at home were unwelcome and many people found them intrusive.
That’s why the company’s energy supply brands – Southern Electric, Scottish Hydro and SWALEC only contact customers they already have a relationship with or potential customers who have previously agreed to a call.
SSE supports the Government’s clampdown on cold calling companies and the move to impose fines on those that do.
A spokeswoman for SSE said: “Nobody likes receiving a sales call out of the blue, it’s intrusive.
“It’s time this practice is ended for good and right that the Government is taking these steps to fine those that flout rules on direct marketing.”
SSE’s focus is on ensuring that existing customers get the best possible products, deals and customer service.
SSE has been at the forefront of energy industry actions to rebuild trust among customers.
The company was the first major supplier to stop doorstep sales in July 2011, the first to introduce a sales guarantee (where if any customer has been mis-sold, the financial loss is made good), the first to simplify the number of tariffs offered and the first to introduce a customer service guarantee (where if the company fails to live up to a set of customer service promises the customer will get money off their next bill).