More medals than ever will be battled over by para-athletes at the Glasgow 2014 Commonwealth Games this summer.
And for wheelchair racer Jade Jones that means one thing: the profile of disabled athletes will reach unprecedented new heights.
Jade and SSE are working together to help support existing and upcoming para-athletes to reach the top of their sport.
The SSE Ambassador will compete in the women’s 1,500m T53/4 wheelchair race event at Glasgow 2014. She said: “I think over the last few years people have paid more attention to para-athletes, particularly during the Olympics.
“It was sell-out stadiums, which I had never seen before, but also the World Championships were all televised.
“Glasgow 2014 will be great. It will put the sport out there and will definitely help raise the profile.
“Doing it alongside the games will mean it gets more TV time so more people will watch, because it will be there alongside other sports.
“Normally you just get highlights, but now people will be watching it all.
“I’m just really excited; I can’t wait to get there now.”
As a proud partner of Glasgow 2014, SSE is investing in sport and supporting para-athletes across the UK.
Alongside Jade as an SSE Ambassador is Paralympian Aled Davies, the Welshman that scooped gold in the discus at London 2012, Libby Clegg, the Scottish Paralympic 100m silver medallist and Sally Brown, Northern Irish runner.
It’s also funding 100 young athletes to reach their potential through the SSE Next Generation programme, offering financial assistance, mentoring and training to youngsters aged 11-20.
Jade knows how important it is that young people get the support early on in their sporting career. The 18-year-old was discovered by Paralympian wheelchair racer Baroness Tanni Grey-Thompson at a school sports day.
She said: “When I was in school I didn't even know para-sports existed, so it's great to see the profile rising.
“Now I go to talent days and met children who want to get into the sport.
“SSE has done so much to showcase Paralympic sport, and that's what we need right now in the wake of London 2012. Before then, the Paralympic Games was not seen as equal to the Olympic Games.
“I believe that's changed and SSE has really helped to move that forward, and I feel they've got other people into Paralympic sport by showcasing it.”