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SSE Hydro scoops major award at ‘the Oscars’ of the sponsorship industry

03 Apr 2014
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SSE has won a major sponsorship industry award for its work as title sponsor of The SSE Hydro venue in Glasgow.

The UK Sponsorship Awards (also known as the Hollis Awards) showcase the best in the industry. SSE was shortlisted in two categories: Entertainment and Events Sponsorship and Brand Sponsorship.

The award came in the Entertainment and Events Sponsorship category. It saw SSE up against the likes of Barclaycard Presents British Summer Time Hyde Park, Green Man Gaming Sponsorship of the Golden Joystick Awards, Shenanigans at Bestival and Up at the O2.

In the Brand Sponsorship category, SSE was shortlisted alongside the Ant and Dec Morrisons campaign, Barclays Premier League, Infiniti Red Bull Racing Formula One, the First 4G Festival and the eventual category winners, HTC's UEFA sponsorship.

Wendy Barbour, SSE Director of Sponsorship and Commonwealth Games, said: "The sponsorship of The SSE Hydro has been our highest profile project to date and so to gain this kind of recognition within the first year of the venue's opening is both significant and impressive.

“I'm very proud of the team and the work they have put into this bold project which gives us brilliant benefits for our customers.  The accolade, which is near enough the 'Oscars' of the sponsorship industry, really helps put SSE on the map, building on our enviable customer service record."

For full details of winners and categories see: http://www.sponsorship-awards.co.uk/roll-of-honour