SSE Airtricity, Northern Ireland’s second largest and greenest† energy provider, is proud to announce that it is the new sponsor of UTV Weather. Today’s sponsorship announcement coincides with the news that SSE Airtricity is the new brand name for SSE’s energy supply and energy services business in Ireland and Northern Ireland.
UTV’s Weather forecast has been a staple feature on UTV’s signature news programmeUTV Liveover the years, presented by everyone’s favourite weatherman Frank Mitchell. Frank has presented the Weather for over 20 years, building up a strong connection with UTV viewers and becoming a trusted presence in households to over 250,000 viewers each night.
As part of the sponsorship, SSE Airtricity has filmed a suite of ‘stings’ that emphasise the positive energy behind the SSE Airtricity brand. The ‘stings’ star young EcoCommittee pupils from Sion Mills Primary School, Co. Tyrone, and Rosemount Primary School, Co. Derry-Londonderry, participating in the SSE Airtricity-sponsored EcoSchools Programme, as well as Olympic Medallist and SSE Commonwealth Games Ambassador Michael Conlan training at an SSE Airtricity wind farm, among others. The ‘stings’ will premier from today.
Jason Cooke, Head of Corporate Communications of SSE Airtricity said:
“We’re proud and excited to be the new power behind UTV Weather. With more than 250,000 viewers tuning in nightly to watch Frank Mitchell’s weather forecasts, this sponsorship provides an unrivalled platform to introduce our new SSE Airtricity brand and to communicate key messages to families all across the country about the positive energy we bring to homes, businesses and communities every day. We’re looking forward to building a long-term relationship with UTV and in particular to lots of the sunny outlooks we’ve all come to love from everyone’s favourite weatherman Frank Mitchell.”
UTV Group Commercial Director, Nigel Robbins said:
“We are delighted to welcome SSE Airtricity as the new sponsor of UTV Weather. With more than 250,000 viewers tuning in to Frank's forecasts every night, this is a perfect brand fit in association with a trusted presence in local households. UTV Weather provides SSE Airtricity with a unique marketing opportunity to create maximum exposure for its new brand identity across Northern Ireland."