Get ready, Glasgow! MTV has announced that its premier international awards show, the MTV Europe Music Awards, will be staged at The SSE Hydro in 2014.
The 20th MTV EMA will add to an exciting programme of event for the city next year including the SSE-sponsored Glasgow 2014 Commonwealth Games.
Wendy Barbour, Director of Commonwealth Games and Sponsorship for SSE, said: "As proud title sponsor of The SSE Hydro, we are delighted that the 2013 MTV EMA will be coming to Glasgow and will undoubtedly showcase this magnificent venue to the world, reaching nearly 700 million households.
“Our sponsorship offers great opportunities for our customers via SSE Reward and so we're really looking forward to featuring this, one of the world's premier music events with some of the most in demand artists, on ssereward.com.
The event has been secured for Scotland following successful discussions between MTV, Glasgow City Marketing Bureau and EventScotland.
Bruce Gillmer, Executive Vice President of Talent, Music Programming and Events for Viacom International Media Networks (VIMN) added: “Each year, the MTV EMA is an amazing, multi-platform music experience for our audiences around the world, presented through a dynamic, talent-driven spectacle that only MTV can deliver.
"As one of the world’s great music cities, Glasgow is always a favourite with artists and the new SSE Hydro will provide the perfect backdrop for the MTV EMA in its 20th anniversary year. We’re thrilled that the eyes of the music world will be on Glasgow next year.
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “It has been our ambition as part of Glasgow’s major events strategy to attract the MTV EMA for a number of years and I’m delighted that MTV has accepted the city’s invitation. Hosting an event of the magnitude and international reach of the MTV EMA reinforces Glasgow’s enviable reputation as one of the world’s leading music cities.”